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The World Cup Is Not FIFA’s to Sell
FIFA insists its plan to bring private investors into the commercial operation of the World Cup will generate more money for football. UEFA sees something far more dangerous: the moment the game’s greatest competition becomes an investment product.
The Ref’s News · 31 July 2026
FIFA describes its proposal as investment. UEFA calls it privatisation. Whatever language is used, the central question remains the same: should private investors be allowed to own a financial stake in the business that operates the World Cup?
The answer should be no.
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